Mane by Jen Atkin - Fresh Fluff

Mane, a hair care brand by celebrity hairstylist and OUAI founder Jen Atkin, hired Savoir for casting and production for Fresh Fluff, its new dry shampoo foam.

Savoir casted talent, hired and coordinated crew, and executed a detailed run of show to bring this fun product launch to life. The shoot resulted in fresh, energetic imagery that captures the playful, Gen Z-inspired spirit of the brand.